Recession presents opportunity. Opportunity can only be taken when one is prepared and can grasp it when it comes. Being prepared, as the Boy Scout Movement points out, is everything.
What does "Being prepared" mean in this context? Recession unfortunately means there are many well qualified individuals, with a wide range of work experience, made redundant and are on the market place searching for new employment prospects. If you are starting or growing your small business you will be aware that there is an enormous amount of competition out there. Those individuals are your immediate competitors. Do not be frightened nor intimidated by that fact; just recognise it as a fact and one you need to calculate into your personal strategy when entering the same arena just how you are going to establish your self and your business so you can outthink, out-sell and dominate the competition.
Do you go in with your hands up, depending on your charm, style and personality. All very important factors but on their own will not grant you any significant advantage.
Here is your chance to up your game and develop marketing expertise that, at least, will give you an equal advantage but more than likely, will place you and your business in a pre-eminent position. It is a bit of a battle-field and you need to be properly equipped.
www.NetBusinessLeaders.com know what to do and exactly how to do it to help you establish and grow your business to profits. We will teach you what to do and how to do it and our Online-E-Learning Marketing Strategy and or our One-to-One Coaching and Group Coaching Programme will provide all the tools, tactics and strategies you will ever need to grow your business to profits. Whether you are grocery shopping, searching for a flight or booking a show, it is all now processed through the Internet.
Obtain your qualifications, starting to-day. It is inexpensive, accredited and now available to you and is at your fingertips.
Go to this link for further details and information that will give you acccss to the fast-track.
Visit www.NetBusinessLeaders.com today and give yourself and your business the competitive advantage.
Tuesday, 13 October 2015
Wednesday, 7 October 2015
Home Business Ideas In Times of Recession
In times of the Recession there are choices to be made. Recognize the day to day reality and its impact on businesses, communities, families and individuals and choose whether to just be taken along with the tide or try and do something, at the individual level, about it.
Recession brings in its wake enormous difficulties and, in some cases, insurmountable problems, resulting in the achievements and successes of generations being wiped out and obliterated. Devastating consequences cast their dark and enduring shadows over the lives, careers and prospects of individuals and groups with a unpredictable suddenness and impact.. It is understandable that so many find it so extraordinarily difficult to see any light along the way; any way out of their dilemma.
Without being flippant about it, it is important also to remind ourselves that individuals, communities and generations have in the past overcome extraordinary devastatioin in their lives. They have endured wars, hunger, famine, pestilence and as individual levels, grave and threatening illnesses and conditions and manage to overcome and survive the challenges to rise again and start over.
Many start-up businesses, not surprisingly, start small. Most Businesses will inevitably start small but there is an increasing trend for many of them to achieve quite remarkable results. There is a plethora of offers that bombard the internet and your mail-box offering all sorts of income generating ideas that promise to make you into a milionaire over-night practically. Many promise that you do not even need to work to achieve such fame and fortune. Caveat Emptor is a latin expression that warns, "Buyer Beware" and it is particularly important for any would be entrepreneur when searching through sthe maze of home based business opportunities.
There are credible and genuine opportunities out there but it does require commitment, interest and endevour to succeed and one needs to be aware and prepared for that. It does not need a lot of capital, although, of course, the more you can invest in marketing, the better will be the results. Successful marketing can be achieved by using to the maximum the many strategies that are available without incurring hugh costs. Help and advice is available to guide your steps in this area and it is invaluable. Contact Net Business Leaders
Web Hosting is critically important and you will need access to affordable, reliable and efficient Web Hosting Services. First Business Choice recommends www.Simfir.GoGVO.com for all your hosting needs and you will find it is adaptable to any budget.
No matter how good your product and service you will not profit unless you have customers who will to avail of any purchase what you are offering. The Internet is a vast space will millions of customers. You need to attract their attention, their interest and prompt them into action. You will find an exceptionally useful instrument is available to support you here www.GoodWebServices.com
Carpe Diem, or Seize the Day. Act Now and start your own enterprise.
www.NetBusinessLeaders.com
www.GoodWebServices.com
Recession brings in its wake enormous difficulties and, in some cases, insurmountable problems, resulting in the achievements and successes of generations being wiped out and obliterated. Devastating consequences cast their dark and enduring shadows over the lives, careers and prospects of individuals and groups with a unpredictable suddenness and impact.. It is understandable that so many find it so extraordinarily difficult to see any light along the way; any way out of their dilemma.
Without being flippant about it, it is important also to remind ourselves that individuals, communities and generations have in the past overcome extraordinary devastatioin in their lives. They have endured wars, hunger, famine, pestilence and as individual levels, grave and threatening illnesses and conditions and manage to overcome and survive the challenges to rise again and start over.
Many start-up businesses, not surprisingly, start small. Most Businesses will inevitably start small but there is an increasing trend for many of them to achieve quite remarkable results. There is a plethora of offers that bombard the internet and your mail-box offering all sorts of income generating ideas that promise to make you into a milionaire over-night practically. Many promise that you do not even need to work to achieve such fame and fortune. Caveat Emptor is a latin expression that warns, "Buyer Beware" and it is particularly important for any would be entrepreneur when searching through sthe maze of home based business opportunities.
There are credible and genuine opportunities out there but it does require commitment, interest and endevour to succeed and one needs to be aware and prepared for that. It does not need a lot of capital, although, of course, the more you can invest in marketing, the better will be the results. Successful marketing can be achieved by using to the maximum the many strategies that are available without incurring hugh costs. Help and advice is available to guide your steps in this area and it is invaluable. Contact Net Business Leaders
Web Hosting is critically important and you will need access to affordable, reliable and efficient Web Hosting Services. First Business Choice recommends www.Simfir.GoGVO.com for all your hosting needs and you will find it is adaptable to any budget.
No matter how good your product and service you will not profit unless you have customers who will to avail of any purchase what you are offering. The Internet is a vast space will millions of customers. You need to attract their attention, their interest and prompt them into action. You will find an exceptionally useful instrument is available to support you here www.GoodWebServices.com
Carpe Diem, or Seize the Day. Act Now and start your own enterprise.
www.NetBusinessLeaders.com
www.GoodWebServices.com
Saturday, 3 October 2015
Helping Small Business Owners Achieve Success
What exactly does that mean? There are so many headlines and ads and offers to help individuals and groups to achieve success. They invariably require a substantial investment to explore what, in fact, the offer is and more often than not, the end result is the person seeking support and assistance ends up having parted with hard-earned cash and is no better off - often, worse off - than before.
What do Small Business Owners Need?
Small Business Owners do need support. They need solutions. They need solutions that they can understand and implement. More importantly - they need Results What they no not need are empty promises, especially not ones that requires parting with their cash in order to find out there is nothing to gain.
Check it Out for Yourself
Hence, the need on the part of individual business men and women seeking advice to ascertain, from the beginning that they are going to the right source. Who or what is the right source? Someone who can set out to you from the beginning what it is they can do for you and your business that will enable you to attract more leads and customers; increase the number of transactions; increase sales and grow your profits. That is what most, if not all, business owners require. They do not need , Get Rich Quick Schemes". They need to know what it is they need to do to attract more clients and customers and to generate revenue.
Learn Exactly What to Do
What else do they need? They need to know what exactly they need to do in order to attract more clients and customers and to increase transactions and sales. They need to know exactly what to do in order to increase their profits and to realize the dream they started out with of owning and managing a successful business.
No Secrets
There is no, "Rocket Science," here. There is no "Pandora's Box". There are no "Secrets" extracted from multi-millionaires and offered to you so you also can become a millionaire over-night and purchase your Porch and live in a mansion by the sea while your cash-registers are rolling in dollars while you sleep.
Success Guaranteed
If you are serious about owning a successful business, starting up a business that you want to be successful or returning a business to profits, then you would benefit substantially by making contact with the people who know what to do and how to do it. More importantly, they will tell you and teach you what to do and demonstrate to you how to do it. Think about it. In addition they will guarantee that if you follow exactly what our Online E-Learning Marketing Programme set out and implement the guidance precisely as instructed, you will be successful.
If you are interested in having a FREE BUSINESS ASSESSMENT and further information about
our Online -E-Learning Marketing Strategy, that has been described as the single, most powerful lead generation, client attraction and revenue generation programme available anywhere today, contact us at www.NetBusinessLeaders.com. We will be pleased to suggest to you what you need to do and we will show you how to do it. We are good at it. Contact www.NetBusinessLeaders.com
Sunday, 18 July 2010
Home Based Business In Times of Recession
In times of the Recession there are choices to be made. Recognize the day to day reality and its impact on businesses, communities, families and individuals and choose whether to just be taken along with the tide or try and do something, at the individual level, about it.
Recession brings in its wake enormous difficulties and, in some cases, insurmountable problems, resulting in the achievements and successes of generations being wiped out and obliterated. Devastating consequences cast their dark and enduring shadows over the lives, careers and prospects of individuals and groups with a unpredictable suddenness and impact. It is understandable that so many find it so extraordinarily difficult to see any light along the way; any way out of their dilemma.
Without being flippant about it, it is important also to remind ourselves that individuals, communities and generations have in the past overcome extraordinary devastation in their lives. They have endured wars, hunger, famine, pestilence and as individual levels, grave and threatening illnesses and conditions and manage to overcome and survive the challenges to rise again and start over.
Many start-up businesses, not surprisingly, start small. Home Based Internet Businesses will inevitably start small but there is an increasing trend for many of them to achieve quite remarkable results. There is a plethora of offers that bombard the internet and your mail-box offering all sorts of income generating ideas that promise to make you into a millionaire over-night practically. Many promise that you do not even need to work to achieve such fame and fortune. Caveat Emptor is a Latin expression that warns, "Buyer Beware" and it is particularly important for any would be entrepreneur when searching through the maze of home based business opportunities.
There are credible and genuine opportunities out there but it does require commitment, interest and endeavor to succeed and one needs to be aware and prepared for that. It does not need a lot of capital, although, of course, the more you can invest in marketing, the better will be the results. Successful marketing can be achieved by using to the maximum the many strategies that are available without incurring high costs. Help and advice is available to guide your steps in this area and it is invaluable.
Empowerism is one such business opportunity that offers credibility and reliance on very professional training and support. Take a look at it and explore its advantages for yourself.
Web Hosting is critically important and you will need access to affordable, reliable and efficient Web Hosting Services. First Business Choice recommends Chief Web Host for all your hosting needs and you will find it is adaptable to any budget.
No matter how good your product and service you will not profit unless you have customers who will to avail of any purchase what you are offering. The Internet is a vast space with millions of customers. You need to attract their attention, their interest and prompt them into action. You will find an exceptionally useful instrument is available to support you at our ClassifiedAdCentral site.
Avail of Special Offer from by clicking on this link. This will open opportunity for you and start you on your way to exploring the many Affiliate offers and enable you to set up and establish your own Home Business.
An easy way for you to start and join a Global Business and be part of the developing WorldWideWeb is immediately available here
Carpe Diem, or Seize the Day. Act Now and start your own online business today.
Recession brings in its wake enormous difficulties and, in some cases, insurmountable problems, resulting in the achievements and successes of generations being wiped out and obliterated. Devastating consequences cast their dark and enduring shadows over the lives, careers and prospects of individuals and groups with a unpredictable suddenness and impact. It is understandable that so many find it so extraordinarily difficult to see any light along the way; any way out of their dilemma.
Without being flippant about it, it is important also to remind ourselves that individuals, communities and generations have in the past overcome extraordinary devastation in their lives. They have endured wars, hunger, famine, pestilence and as individual levels, grave and threatening illnesses and conditions and manage to overcome and survive the challenges to rise again and start over.
Many start-up businesses, not surprisingly, start small. Home Based Internet Businesses will inevitably start small but there is an increasing trend for many of them to achieve quite remarkable results. There is a plethora of offers that bombard the internet and your mail-box offering all sorts of income generating ideas that promise to make you into a millionaire over-night practically. Many promise that you do not even need to work to achieve such fame and fortune. Caveat Emptor is a Latin expression that warns, "Buyer Beware" and it is particularly important for any would be entrepreneur when searching through the maze of home based business opportunities.
There are credible and genuine opportunities out there but it does require commitment, interest and endeavor to succeed and one needs to be aware and prepared for that. It does not need a lot of capital, although, of course, the more you can invest in marketing, the better will be the results. Successful marketing can be achieved by using to the maximum the many strategies that are available without incurring high costs. Help and advice is available to guide your steps in this area and it is invaluable.
Empowerism is one such business opportunity that offers credibility and reliance on very professional training and support. Take a look at it and explore its advantages for yourself.
Web Hosting is critically important and you will need access to affordable, reliable and efficient Web Hosting Services. First Business Choice recommends Chief Web Host for all your hosting needs and you will find it is adaptable to any budget.
No matter how good your product and service you will not profit unless you have customers who will to avail of any purchase what you are offering. The Internet is a vast space with millions of customers. You need to attract their attention, their interest and prompt them into action. You will find an exceptionally useful instrument is available to support you at our ClassifiedAdCentral site.
Avail of Special Offer from by clicking on this link. This will open opportunity for you and start you on your way to exploring the many Affiliate offers and enable you to set up and establish your own Home Business.
An easy way for you to start and join a Global Business and be part of the developing WorldWideWeb is immediately available here
Carpe Diem, or Seize the Day. Act Now and start your own online business today.
Tuesday, 14 July 2009
A Successful Marketing Business Relies on Customer Relationship Management
A Successful Network Marketing Business Relies on Customer Relationship Management
Copyright © Michael Ringrose
http://www.GlobalWealthPlans.com
Relationship Ratio
The connection that exists between closed sales and a profitable quarter is equal to the connection that may be found between customer relationship management and a successful network marketing business. As a matter of fact, a successful network marketing business relies on customer relationship management as its one stock in trade that will promise to yield results no matter what the market does! Customer relationship marketing is somewhat complicated by the fact that although it is a widely applicable concept that applies across the board to all forms of commerce, it also varies greatly from one merchant to the next.
Starting Point for your Business
In spite of these differences, there are also some similarities which are a good starting point for your business, especially if you are uncertain if you are truly making the most of your network marketing business with respect to building, maintaining, and deepening relationships with your customers.
One Chance to make First Impression.
Perhaps the most important aspect that will help you to get a good idea as to how to treat your customers and manage the relationships they have with you will have to date back to the point of first contact. When, where, and why did the customer – or potential customer – contact you in the first place?
Customer Needs
What made your product or network marketing business attractive enough to the individual to send you an email or call you? Find out what the words and phrases were that you used and the idea you were trying to get through, and in so doing you will discovery which need of your customer you addressed on that day.
Identify Windows of Opportunity
Once you have identified the need that the customer believed your product or network marketing business could fulfill, it is essential that you become familiar with your customer’s time schedule. For example, if staying home with the kids during the summer vacation is of importance to the consumer, and you know that you have three months left until the first day of summer vacation, you will have just formulated your actual window of opportunity for closing the deal and introducing another candidate to your down line! Work with the time frame provided and help your customer understand how she or he can put this time frame to work in order to achieve their stated goal!
Identify Specifics!
Do not be bashful but ask! While this may sound like the proverbial car salesman question of “what’s it going to take for you to buy this car today?” this kind of question is not without merit, and while it is advisable to stay away as far as possible from sales related clichés, there are times when they do come in handy. Find out which objections, if any, the customer has, what constraints them, what concerns them, and what is that little push that you could provide in order to make the customer close the deal.
Key to Success
A successful network marketing business relies on customer relationship management more heavily than is often given it credit for and while the hunt for lead will almost certainly continue to take over the lions’ share of the average network marketer’s attention, while it is the relationship savvy marketer who will become successful.
About the Author: The Author is interested in promoting and developing self reliance, specifically in identifying genuine Home Based, Internet Business Opportunities and enabling and supporting individuals to build the skills and capacity to succeed on line with their business enterprises and endeavours. Views, comments and suggestions are always welcome.
-------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.GlobalWealthPlans.com
Copyright © Michael Ringrose
http://www.GlobalWealthPlans.com
Relationship Ratio
The connection that exists between closed sales and a profitable quarter is equal to the connection that may be found between customer relationship management and a successful network marketing business. As a matter of fact, a successful network marketing business relies on customer relationship management as its one stock in trade that will promise to yield results no matter what the market does! Customer relationship marketing is somewhat complicated by the fact that although it is a widely applicable concept that applies across the board to all forms of commerce, it also varies greatly from one merchant to the next.
Starting Point for your Business
In spite of these differences, there are also some similarities which are a good starting point for your business, especially if you are uncertain if you are truly making the most of your network marketing business with respect to building, maintaining, and deepening relationships with your customers.
One Chance to make First Impression.
Perhaps the most important aspect that will help you to get a good idea as to how to treat your customers and manage the relationships they have with you will have to date back to the point of first contact. When, where, and why did the customer – or potential customer – contact you in the first place?
Customer Needs
What made your product or network marketing business attractive enough to the individual to send you an email or call you? Find out what the words and phrases were that you used and the idea you were trying to get through, and in so doing you will discovery which need of your customer you addressed on that day.
Identify Windows of Opportunity
Once you have identified the need that the customer believed your product or network marketing business could fulfill, it is essential that you become familiar with your customer’s time schedule. For example, if staying home with the kids during the summer vacation is of importance to the consumer, and you know that you have three months left until the first day of summer vacation, you will have just formulated your actual window of opportunity for closing the deal and introducing another candidate to your down line! Work with the time frame provided and help your customer understand how she or he can put this time frame to work in order to achieve their stated goal!
Identify Specifics!
Do not be bashful but ask! While this may sound like the proverbial car salesman question of “what’s it going to take for you to buy this car today?” this kind of question is not without merit, and while it is advisable to stay away as far as possible from sales related clichés, there are times when they do come in handy. Find out which objections, if any, the customer has, what constraints them, what concerns them, and what is that little push that you could provide in order to make the customer close the deal.
Key to Success
A successful network marketing business relies on customer relationship management more heavily than is often given it credit for and while the hunt for lead will almost certainly continue to take over the lions’ share of the average network marketer’s attention, while it is the relationship savvy marketer who will become successful.
About the Author: The Author is interested in promoting and developing self reliance, specifically in identifying genuine Home Based, Internet Business Opportunities and enabling and supporting individuals to build the skills and capacity to succeed on line with their business enterprises and endeavours. Views, comments and suggestions are always welcome.
-------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.GlobalWealthPlans.com
Monday, 6 July 2009
Use Walt Disney's "$37 Billion Secret" to Write Stronger Copy and Create Loyal Clients
By Guillermo Rubio, AWAI Staff Writer
Walt Disney had a secret.
One that he used not only to transform the animation and entertainment industries, but to turn Walt Disney Corporation into a huge success that's lasted 86 years and counting. In fact, last year alone, the company grossed $37 billion!
Walt's secret was simple. And it's something you can use in your own copywriting career.
It's a secret that'll guarantee you write stronger copy and, in the process, create loyal clients who give you one project after another.
Best of all, if you apply this secret religiously, it'll give you an edge on your competition, eventually putting you in the top 10% of copywriters – and income earners.
What is this secret? It's called "Plus it!"
One of Walt Disney's greatest talents was his ability to get people to do better work than they imagined they were capable of. He coined the phrase "Plus it!" as a way of taking an idea to the next level – and making it even better.
For example, he would tell his "Imagineers" and animators to "Plus it!" even when they thought they had nailed an idea.
And Disney himself was always tuned in to this mindset. As he once said, "Whenever I go on a ride, I'm always thinking of what's wrong with the thing and how it can be improved."
This philosophy of constant improvement – whether it's improving the animation technique used in a movie, inventing a new technology to make a park attraction more engaging, or adding little extra touches to already great rides and shows – is what gives Walt Disney Corporation its edge still to this day.
And when you apply this philosophy of constant improvement to your copy, you'll be head and shoulders above your competition.
So, anytime you've finished a piece of copy, say to yourself, "Plus it!" Then follow these four steps to see where and how you can improve your copy:
Step 1: Re-check your headline and lead. You've heard it before … the headline and lead make up 80% of your promo's success. That's why it's the first section of your copy you're going to try and improve. Is your headline unique? Ultra-specific? Urgent? Useful? Does it resonate with your target audience? Does your lead hook your prospect effectively? Does it satisfy one of the six lead types?
Step 2: Go over your offer. Your offer is one of the most important parts of your copy. It's what your sales letter builds up to. Make sure you've built up the value of whatever it is you're selling. And, make it seem like a no-brainer to make the purchase. Areas to improve can include any bonuses or premiums you're offering. Have you made them seem just as irresistible as the product itself? Also, is there a payment plan option available? Are there different ordering options (e.g., "Good Deal, Better Deal, Best Deal")? What could you include to entice even just one more person out of a hundred to buy now?
Step 3: Strengthen your guarantee. A strong guarantee puts your prospect's fear of buying at ease. It assures him that everything will be okay and that your product or service does what you claim it does, since you stand behind it. When looking to improve your guarantee, make sure you've made it as bold as possible. Maybe right now you have a 30-day guarantee. Changing it to 60 days or even a year could give you an extra boost in response. Get creative here and think of ways to ease your prospect's fear of making the purchase now.
Step 4: Look at your P.S. The P.S. is a great place to hook scanners into your copy. That's why improving this area can also give you a good chance at increasing your response rate. Are you including some type of benefit that will get a scanner curious and into the rest of your copy? Is there an extra freebie you're throwing in to "sweeten the pot"? Maybe you could improve it by adding an element of urgency (e.g., "There are only 25 of these widgets left in stock, and I don't know when I'll get my next shipment"). Again, think outside the box for ways to improve this under-utilized area of sales letter real estate.
Once you've done all this, there's still one more way you can "Plus it!" …
By making sure you're not following outdated copywriting techniques.
You see, people react to copy and marketing techniques differently from one generation to the next … even from one year to the next. So, in order to drive response through the roof, you need to understand everything it takes to write effective copy today.
That's why, if you'd like to make sure your copy is as strong as it can possibly be – on all fronts – you need to check out Herschell Gordon Lewis's guide, Creative Rules for the 21st Century. It's jam-packed with the most-up-to-date copywriting formulas, techniques, and rules for writing powerful, persuasive copy.
So, after you've finished your first draft, you can simply pull out Herschell's guide. Then, choose any of the dozens upon dozens of ways to make your copy even better. It's that easy.
Find out more about Herschell's Creative Rules for the 21st Century – and how you can save 50% if you order within the next 48 hours.
And remember, when you use Walt Disney's "Plus it!" strategy, you're doing what top-notch copywriters do … you're finding ways to take your copy to the next level – and setting yourself up for massive success.
This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.
Walt Disney had a secret.
One that he used not only to transform the animation and entertainment industries, but to turn Walt Disney Corporation into a huge success that's lasted 86 years and counting. In fact, last year alone, the company grossed $37 billion!
Walt's secret was simple. And it's something you can use in your own copywriting career.
It's a secret that'll guarantee you write stronger copy and, in the process, create loyal clients who give you one project after another.
Best of all, if you apply this secret religiously, it'll give you an edge on your competition, eventually putting you in the top 10% of copywriters – and income earners.
What is this secret? It's called "Plus it!"
One of Walt Disney's greatest talents was his ability to get people to do better work than they imagined they were capable of. He coined the phrase "Plus it!" as a way of taking an idea to the next level – and making it even better.
For example, he would tell his "Imagineers" and animators to "Plus it!" even when they thought they had nailed an idea.
And Disney himself was always tuned in to this mindset. As he once said, "Whenever I go on a ride, I'm always thinking of what's wrong with the thing and how it can be improved."
This philosophy of constant improvement – whether it's improving the animation technique used in a movie, inventing a new technology to make a park attraction more engaging, or adding little extra touches to already great rides and shows – is what gives Walt Disney Corporation its edge still to this day.
And when you apply this philosophy of constant improvement to your copy, you'll be head and shoulders above your competition.
So, anytime you've finished a piece of copy, say to yourself, "Plus it!" Then follow these four steps to see where and how you can improve your copy:
Step 1: Re-check your headline and lead. You've heard it before … the headline and lead make up 80% of your promo's success. That's why it's the first section of your copy you're going to try and improve. Is your headline unique? Ultra-specific? Urgent? Useful? Does it resonate with your target audience? Does your lead hook your prospect effectively? Does it satisfy one of the six lead types?
Step 2: Go over your offer. Your offer is one of the most important parts of your copy. It's what your sales letter builds up to. Make sure you've built up the value of whatever it is you're selling. And, make it seem like a no-brainer to make the purchase. Areas to improve can include any bonuses or premiums you're offering. Have you made them seem just as irresistible as the product itself? Also, is there a payment plan option available? Are there different ordering options (e.g., "Good Deal, Better Deal, Best Deal")? What could you include to entice even just one more person out of a hundred to buy now?
Step 3: Strengthen your guarantee. A strong guarantee puts your prospect's fear of buying at ease. It assures him that everything will be okay and that your product or service does what you claim it does, since you stand behind it. When looking to improve your guarantee, make sure you've made it as bold as possible. Maybe right now you have a 30-day guarantee. Changing it to 60 days or even a year could give you an extra boost in response. Get creative here and think of ways to ease your prospect's fear of making the purchase now.
Step 4: Look at your P.S. The P.S. is a great place to hook scanners into your copy. That's why improving this area can also give you a good chance at increasing your response rate. Are you including some type of benefit that will get a scanner curious and into the rest of your copy? Is there an extra freebie you're throwing in to "sweeten the pot"? Maybe you could improve it by adding an element of urgency (e.g., "There are only 25 of these widgets left in stock, and I don't know when I'll get my next shipment"). Again, think outside the box for ways to improve this under-utilized area of sales letter real estate.
Once you've done all this, there's still one more way you can "Plus it!" …
By making sure you're not following outdated copywriting techniques.
You see, people react to copy and marketing techniques differently from one generation to the next … even from one year to the next. So, in order to drive response through the roof, you need to understand everything it takes to write effective copy today.
That's why, if you'd like to make sure your copy is as strong as it can possibly be – on all fronts – you need to check out Herschell Gordon Lewis's guide, Creative Rules for the 21st Century. It's jam-packed with the most-up-to-date copywriting formulas, techniques, and rules for writing powerful, persuasive copy.
So, after you've finished your first draft, you can simply pull out Herschell's guide. Then, choose any of the dozens upon dozens of ways to make your copy even better. It's that easy.
Find out more about Herschell's Creative Rules for the 21st Century – and how you can save 50% if you order within the next 48 hours.
And remember, when you use Walt Disney's "Plus it!" strategy, you're doing what top-notch copywriters do … you're finding ways to take your copy to the next level – and setting yourself up for massive success.
This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.
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