A Successful Marketing Business Relies on Customer Relationship Management

A Successful Network Marketing Business Relies on Customer Relationship Management
Copyright © Michael Ringrose
http://www.GlobalWealthPlans.com

Relationship Ratio
The connection that exists between closed sales and a profitable quarter is equal to the connection that may be found between customer relationship management and a successful network marketing business. As a matter of fact, a successful network marketing business relies on customer relationship management as its one stock in trade that will promise to yield results no matter what the market does! Customer relationship marketing is somewhat complicated by the fact that although it is a widely applicable concept that applies across the board to all forms of commerce, it also varies greatly from one merchant to the next.

Starting Point for your Business

In spite of these differences, there are also some similarities which are a good starting point for your business, especially if you are uncertain if you are truly making the most of your network marketing business with respect to building, maintaining, and deepening relationships with your customers.

One Chance to make First Impression.

Perhaps the most important aspect that will help you to get a good idea as to how to treat your customers and manage the relationships they have with you will have to date back to the point of first contact. When, where, and why did the customer – or potential customer – contact you in the first place?

Customer Needs

What made your product or network marketing business attractive enough to the individual to send you an email or call you? Find out what the words and phrases were that you used and the idea you were trying to get through, and in so doing you will discovery which need of your customer you addressed on that day.

Identify Windows of Opportunity

Once you have identified the need that the customer believed your product or network marketing business could fulfill, it is essential that you become familiar with your customer’s time schedule. For example, if staying home with the kids during the summer vacation is of importance to the consumer, and you know that you have three months left until the first day of summer vacation, you will have just formulated your actual window of opportunity for closing the deal and introducing another candidate to your down line! Work with the time frame provided and help your customer understand how she or he can put this time frame to work in order to achieve their stated goal!
Identify Specifics!

Do not be bashful but ask! While this may sound like the proverbial car salesman question of “what’s it going to take for you to buy this car today?” this kind of question is not without merit, and while it is advisable to stay away as far as possible from sales related clichés, there are times when they do come in handy. Find out which objections, if any, the customer has, what constraints them, what concerns them, and what is that little push that you could provide in order to make the customer close the deal.

Key to Success

A successful network marketing business relies on customer relationship management more heavily than is often given it credit for and while the hunt for lead will almost certainly continue to take over the lions’ share of the average network marketer’s attention, while it is the relationship savvy marketer who will become successful.


About the Author: The Author is interested in promoting and developing self reliance, specifically in identifying genuine Home Based, Internet Business Opportunities and enabling and supporting individuals to build the skills and capacity to succeed on line with their business enterprises and endeavours. Views, comments and suggestions are always welcome.












-------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.GlobalWealthPlans.com

Use Walt Disney's "$37 Billion Secret" to Write Stronger Copy and Create Loyal Clients

By Guillermo Rubio, AWAI Staff Writer

Walt Disney had a secret.

One that he used not only to transform the animation and entertainment industries, but to turn Walt Disney Corporation into a huge success that's lasted 86 years and counting. In fact, last year alone, the company grossed $37 billion!
Walt's secret was simple. And it's something you can use in your own copywriting career.

It's a secret that'll guarantee you write stronger copy and, in the process, create loyal clients who give you one project after another.
Best of all, if you apply this secret religiously, it'll give you an edge on your competition, eventually putting you in the top 10% of copywriters – and income earners.

What is this secret? It's called "Plus it!"

One of Walt Disney's greatest talents was his ability to get people to do better work than they imagined they were capable of. He coined the phrase "Plus it!" as a way of taking an idea to the next level – and making it even better.
For example, he would tell his "Imagineers" and animators to "Plus it!" even when they thought they had nailed an idea.
And Disney himself was always tuned in to this mindset. As he once said, "Whenever I go on a ride, I'm always thinking of what's wrong with the thing and how it can be improved."

This philosophy of constant improvement – whether it's improving the animation technique used in a movie, inventing a new technology to make a park attraction more engaging, or adding little extra touches to already great rides and shows – is what gives Walt Disney Corporation its edge still to this day.
And when you apply this philosophy of constant improvement to your copy, you'll be head and shoulders above your competition.

So, anytime you've finished a piece of copy, say to yourself, "Plus it!" Then follow these four steps to see where and how you can improve your copy:

Step 1: Re-check your headline and lead. You've heard it before … the headline and lead make up 80% of your promo's success. That's why it's the first section of your copy you're going to try and improve. Is your headline unique? Ultra-specific? Urgent? Useful? Does it resonate with your target audience? Does your lead hook your prospect effectively? Does it satisfy one of the six lead types?

Step 2: Go over your offer. Your offer is one of the most important parts of your copy. It's what your sales letter builds up to. Make sure you've built up the value of whatever it is you're selling. And, make it seem like a no-brainer to make the purchase. Areas to improve can include any bonuses or premiums you're offering. Have you made them seem just as irresistible as the product itself? Also, is there a payment plan option available? Are there different ordering options (e.g., "Good Deal, Better Deal, Best Deal")? What could you include to entice even just one more person out of a hundred to buy now?

Step 3: Strengthen your guarantee. A strong guarantee puts your prospect's fear of buying at ease. It assures him that everything will be okay and that your product or service does what you claim it does, since you stand behind it. When looking to improve your guarantee, make sure you've made it as bold as possible. Maybe right now you have a 30-day guarantee. Changing it to 60 days or even a year could give you an extra boost in response. Get creative here and think of ways to ease your prospect's fear of making the purchase now.

Step 4: Look at your P.S. The P.S. is a great place to hook scanners into your copy. That's why improving this area can also give you a good chance at increasing your response rate. Are you including some type of benefit that will get a scanner curious and into the rest of your copy? Is there an extra freebie you're throwing in to "sweeten the pot"? Maybe you could improve it by adding an element of urgency (e.g., "There are only 25 of these widgets left in stock, and I don't know when I'll get my next shipment"). Again, think outside the box for ways to improve this under-utilized area of sales letter real estate.

Once you've done all this, there's still one more way you can "Plus it!" …
By making sure you're not following outdated copywriting techniques.
You see, people react to copy and marketing techniques differently from one generation to the next … even from one year to the next. So, in order to drive response through the roof, you need to understand everything it takes to write effective copy today.

That's why, if you'd like to make sure your copy is as strong as it can possibly be – on all fronts – you need to check out Herschell Gordon Lewis's guide, Creative Rules for the 21st Century. It's jam-packed with the most-up-to-date copywriting formulas, techniques, and rules for writing powerful, persuasive copy.
So, after you've finished your first draft, you can simply pull out Herschell's guide. Then, choose any of the dozens upon dozens of ways to make your copy even better. It's that easy.

Find out more about Herschell's Creative Rules for the 21st Century – and how you can save 50% if you order within the next 48 hours.
And remember, when you use Walt Disney's "Plus it!" strategy, you're doing what top-notch copywriters do … you're finding ways to take your copy to the next level – and setting yourself up for massive success.

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.